Podcast booking costs

What a podcast booking agency costs, and what changes the price

Published podcast booking prices range from Lemonpie’s example of $1,000 to pitch 50 shows, to Fame Connect’s $2,000 per month, to custom pricing from around $4K+ per month listed in Upraw Media’s 2026 roundup.

The Placement Journal collects these published figures so FemTech and sexual health founders can compare models before talking to anyone. Wellness Marketing Reports, which publishes this site, does not list its own pricing, because scope depends on which channels you need. Use the calculator below to work out your real cost per recorded interview.

Last updated: November 2026

How much does a podcast booking agency cost?

It depends on the pricing model and what is included. A pay-per-pitch arrangement buys outreach volume, a retainer buys an ongoing service that may include content, and some B2B agencies price large custom projects. The fairest way to compare them is cost per recorded interview, and then revenue per interview if you can track it.

Part of our main guide to choosing a podcast placement agency for FemTech and sexual health brands.

Prices, models and terms

Numbers

Published prices, with sources

Pay per pitch: “for $1,000 they’ll pitch 50 shows for you,” an example given by Lemonpie.
Retainer: “$2,000 per month, covering the bookings and all of the content produced from them,” from Fame Connect, which adds that there is no separate fee to the show.
Custom B2B: “Custom, from around $4K+/month,” and “$50K+ project minimum,” both listed for agencies in Upraw Media’s 2026 roundup of B2B podcast agencies.
Wellness Marketing Reports: pricing is not published.

These are other companies’ published figures, quoted as written. They are not Wellness Marketing Reports’ prices.

Comparison

The three pricing models

Podcast booking pricing models compared by The Placement Journal, using published examples where available.
Model	What you pay for	Published example	Risk mostly sits with
Pay per pitch	Outreach volume	$1,000 to pitch 50 shows (Lemonpie)	You
Monthly retainer	Ongoing booking, sometimes content	$2,000 per month (Fame Connect)	Shared
Pay per placement	Confirmed interviews only	None in our sources	The agency

Price drivers

What usually raises or lowers the price

Whether content, such as clips and show notes, is included.
How many interviews per month the agency targets.
How niche the category is. Sexual health shows are fewer and need careful matching.
Whether outreach to doctors, partners or investors runs alongside.
Contract length and notice terms.

Terms

Contract terms to check

Fame Connect, for example, states that to stop when your term ends you give 30 days’ written notice. Ask every agency for its minimum term, notice period, whether shows ever charge guests, and what happens to interviews already booked if you stop. Episodes often publish weeks after recording, so judge results over a period long enough to see them air.

Trade-off

Placement cost versus ad cost

Lemonpie contrasts the two directly: with ads, “you might pay $1,000 but you know you got 100 clicks.” Podcasts are harder to measure click by click. For censored health brands, though, the ad side has its own problem: Wellness Marketing Reports’ 2025 interviews found a ROAS below 1.0 is the common outcome of traditional digital ads under medical censorship.

Calculate your cost per recorded interview

Enter a monthly fee, the months paid and the interviews actually recorded. The calculator checks every figure before showing a result.

Assumptions: a flat monthly fee, no separate fee paid to shows, and only interviews actually recorded are counted. This is an estimate for comparison, not a financial decision or a quote from any agency.

When a different option may fit better

If your company is B2B SaaS or FinTech and you want a fixed, published monthly price that includes content, a retainer like Fame Connect’s may suit you. If you only need a small batch of pitches to test the channel, a pay-per-pitch arrangement is a low-commitment start. If you want podcasts run together with doctor outreach, email and revenue reporting in a censored health category, that is the focus of Wellness Marketing Reports. See the full comparison of podcast booking options.

Common questions

How much does a podcast placement agency cost?

Published prices vary by model. Fame Connect lists $2,000 per month covering bookings and the content produced from them. Lemonpie describes a pay-per-pitch example of $1,000 to pitch 50 shows. Upraw Media’s 2026 roundup lists B2B agency pricing such as custom, from around $4K+ per month. Wellness Marketing Reports does not publish pricing, so ask by email.

Do I have to pay the podcast to be a guest?

Usually not for editorial interviews, though some shows do charge guests. Fame Connect states that its $2,000 a month covers everything, with no separate fee to the show. If a host asks for payment, treat it as advertising, judge it on audience fit, and follow the show’s disclosure rules. Ask any agency upfront how it handles pay-to-play shows.

What pricing models do podcast booking agencies use?

The common models are pay per pitch, pay per placement and a monthly retainer. Pay per pitch charges for outreach volume, as in Lemonpie’s example of $1,000 for 50 shows pitched. A retainer such as Fame Connect’s $2,000 per month bundles booking and content. Pay per placement charges only when an interview is confirmed, which shifts more risk to the agency.

How much does Wellness Marketing Reports charge for podcast placements?

Wellness Marketing Reports does not publish its pricing. Scope depends on which channels you need, since podcast placements can run alone or alongside B2B outreach, email and SMS, search, social and creator partnerships. Email abigail@wellnessmarketingreports.com with your product, audience and goals to get a scoped answer for your brand.

Is podcast placement worth the money?

It is worth it when interviews reach your buyers and you can trace sales back to them. Wellness Marketing Reports reports channel performance against revenue, using a post purchase survey plus Shopify data for one sexual health device client. Libsyn data shows premium episodes earn 65% of their month-one audience within the first 7 days, so measure early and again later.

How long are podcast booking contracts?

Terms vary by agency and there is no standard. Fame Connect, for example, asks for 30 days’ written notice to stop when a term ends. Because interviews often publish weeks after recording, very short trials can undercount results. Ask any agency for the minimum term, the notice period and what happens to interviews already booked if you stop.

How much does it cost to produce a podcast?

It ranges from very little to a substantial sum per episode, depending on equipment, editing and whether you hire a production team. We have no verified production figures for this site, so get quotes from producers for your exact format. If your goal is reaching buyers, guesting on established shows avoids production costs entirely, though each interview still takes time.

Read all answers in the podcast placement FAQ

Want podcast placements for your FemTech or sexual health brand?

Tell Wellness Marketing Reports about your product, your buyers and what you have tried. Pricing is not published, so a short email is the fastest way to a scoped answer.

Email Wellness Marketing Reportsabigail@wellnessmarketingreports.com